HOW A POPULAR SOCIAL MEDIA PLATFORM IS IMPROVING
IN-APP MONETIZATION WITH PUBMATIC'S OPENWRAP SDK
With a global audience of over 200 million users and followers,* 9GAG is a Hong Kong based social media platform, providing popular memes, breaking stories, GIFs, and viral videos
Choosing the right in-app header bidding solution helps scale demand and improve an app’s user experience.
Before partnering with PubMatic, 9GAG was solely reliant on a leading server-side, black box header bidding solution for its in-app monetization, but was restricted to a limited pool of bidding partners.
The publisher was keen to explore whether working with a transparent, Prebid-based header bidding solution could help improve auction competitiveness and deliver better programmatic ad revenue.
THE SOLUTION: OPENWRAP SDK
PubMatic’s Prebid-based OpenWrap SDK seamlessly integrates multiple demand partners, including major ad exchanges and DSPs, and allows publishers to leverage enterprise-grade analytics. Publishers can uncover new insights on how to optimize yield and manage demand partners in a cloud-based UI — without requiring changes to the SDK, app, or app store approval.
Inventory is auctioned to cloud demand sources in unison based on real-time prices — a business model that offers publishers efficiency, transparency, and more revenue. OpenWrap SDK can be integrated using an ad server, no ad server, or within an existing mediation solution.