We are steadfast in our enforcement of ads.txt and do not allow our supply partners to monetize inventory that is unauthorized per a site’s ads.txt entry. We have also developed technology to automate the reading of a site’s file and filter out unauthorized inventory.
Inspiring Buyer Confidence and Brand Safety
Advertisers want to be assured that their campaigns are viewed by humans in a brand-safe environment. Our teams and ad fraud detection tools inspire buyer confidence by rigorously vetting publishers prior to onboarding and implementing pre-bid and post-bid protections to detect and filter out invalid traffic and other nefarious activity, while bolstering brand safety.
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Inventory Quality Suite
PubMatic has been accredited with the Trustworthy Accountability Group (TAG) “Certified Against Fraud” seal, which recognizes our ongoing dedication to “combatting fraudulent non-human traffic in the digital advertising supply chain.”
PubMatic has been issued the latest Brand Safety (DTSG) seal and certificate by JICWEBS (Joint Industry Committee for Web Standards), which oversees the independent development of Good Practice and Standards for digital ad trading in the UK.