PREBID-POWERED OTT.
DELIVERED.

Meet OpenWrap OTT: Grow scale, engagement and ROI with programmatic OTT

Video and streaming TV consumption is at all time highs due to changed watching habits. This surge has created opportunity for both streaming content publishers and advertisers, yet programmatic OTT inventory remains limited. To surmount the challenges of selling inventory via traditional methods, now is the time to choose flexible, dynamic and transparent buying models to grow OTT scale and engagement.

OpenWrap OTT is a Prebid-powered unified bidding solution that centralizes 100% of direct and programmatic demand in a server-side parallel auction. This allows response to real-time changes in viewer behavior and creates flexible opportunities for new demand, while maximizing yield.

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BENEFITS

HIGHER YIELD

OpenWrap OTT flattens the waterfall, aggregating demand from exchanges, DSPs, ad servers and SSAI along with unique demand from PubMatic supply path optimization deals.

BRAND-SAFE AUCTIONS

Private marketplace, programmatic preferred and programmatic guaranteed deals available to ensure high levels of brand safety for publishers and advertisers.

OPTIMIZED AD POD

Bidding optimizes the performance of the entire pod, as opposed to only for one ad slot. This solves for frequency capping, competitive exclusion, and poor viewer experience caused by back-to-back ads.

TV-LIKE EXPERIENCES

OpenWrap OTT streamlines the path from ad call to ad delivery, with a server-side video stack to reduce latency, timeouts and buffering, ensuring a premium viewer experience.

OPTIMIZE MONETIZATION ACROSS ENTIRE AD PODS

OpenWrap OTT has been adapted to optimize monetization across clusters of ads within a show, giving better control over the ad pod to enforce frequency capping, competitive exclusion, and preventing back-to-back ads.

Video Advertising Requires New Monetization Strategies

The new digital video era brings tremendous opportunity to publishers, but also a new set of challenges. Read Forrester’s study on how video advertising requires new monetization strategies, and what it means for advertisers and publishers looking to improve or maximize their relationships with SSPs.

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Resources

Video Advertising Efficacy In Premium OTT and Non-Premium Video Environments
Agency Scales OTT Reach 14x from PubMatic Unified Auctions
How OpenWrap OTT Works: Header Bidding Optimized for Viewer Experience
In-App Monetization
5 Best Practices to Maximize Your In-App Monetization
CTV and OTT
Adapting the Connected TV Ad Ecosystem
Connection Counts in OTT: Part One - Building Bridges, Crossing Platforms, Improving the User Experience

Questions? We are here to help. Our team of experts can talk to you about OpenWrap OTT.

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