The outlook for programmatic in-app advertising is bright. Many consumers have made their mobile devices a primary digital interface. PubMatic commissioned Forrester to understand the state of in-app advertising. This guide presents the most relevant info from this recent study of marketer insights and challenges, and brings them home to be applied universally to help publishers meet their needs on a changing landscape.
Our research will point you to new ways of addressing advertiser challenges — with technology partnerships, solutions, and data that can help them meet their campaign objectives.